Integrated Marketing
UX Development
I possess strong digital marketing skills, including developing and managing websites using platforms like GoDaddy, Adobe AEM, and WordPress. My experience covers optimizing sites for SEO and UX, managing content, enhancing technical document usability, and utilizing Digital Asset Management (DAM) systems. I have also developed internal e-commerce platforms like MIVA and improved web-based databases.
Passionate Social Stories
I create compelling content, including case studies, understanding that great stories drive growth and engagement. This involves developing strategic messaging for product and brand launches, informed by market research and customer insights. I aim to transform websites into value-driven resources that effectively showcase systems and tell a company's story, and drive growth in loyalty and sales.
Primary Platforms: Facebook, X, Tik-Tok, Instagram, Pinterest
Youtube, Podcasts, , Blogs, Case Studies
Actionable Analytics
I leverage tools like Google Analytics, Google Ads, HubSpot, and Salesforce to execute data-informed strategies and optimize performance. My expertise includes analyzing campaign performance, web traffic, SEO, and social engagement to maximize ROI. I produce cross-platform data analysis and reporting (Excel, Power BI, PowerPoint) to validate ROI, identify trends, and provide strategic context in a visual and actionable manner for the C-level meetings. .
Integrating New Technologies
AI Integrated Graphic Design
I leverage modern tools, including Figma and Canva and its integrated AI functionalities, to enhance content creation and streamline workflows. This approach allows me to efficiently generate images and other marketing materials, maximizing impact with increased speed while ensuring messaging stays on target through human oversight.
Podcasts in Minutes
I integrate cutting-edge AI tools like Notebook LM into my workflow to generate enhanced content and insights. Specifically, I use it to develop material for Thoughtshift.org podcasts, which are then shared via YouTube Podcast lists. This strategy not only distributes valuable content but also effectively enhances backlink SEO for the organization.
Video Content Creator
In addition to other AI tools, I utilize applications like Synthesia and similar AI-powered video platforms. This enables me to efficiently create professional video content, further streamlining workflows and maximizing marketing impact through engaging visual communication. Embracing these cutting-edge technologies allows for rapid production while maintaining high-quality standards. Also versed in the Adobe and Microsoft conventional editing platforms.
AI Interactive Support "Habit Hero"
While working on ideas for a website promoting better personal health habits to reduce personal and professional costs, I was initially looking for an app or tool. However, I discovered something even more valuable in the meta environment: the ability to create a custom avatar that answers topical questions. Essentially, you teach the AI about its purpose, and by providing a link, people can get answers to basic questions, such as tips for reducing screen time or simple habit hacks. This technology has great potential for improving lives by helping people adopt better habits.le adopt better habits.
3D Design Objects
Recognizing the change in the construction industry and with the guidance of corporate support teams, I developed the AutoDesk Revit 3D design objects and supporting documentation for use by architects in the design modeling phase. These objects contained embedded information about product details, they also integrated technical documents and drove product specifications, helping automate the process of design collaboration, influencing future sales pipelines.
Success Stories
Global Company - Top Line Growth
I played one of the key roles in transitioning a traditional manufacturing organization into a brand-aware marketing powerhouse. I facilitated getting their message into the media, developed integrated marketing campaigns, and created critical 3D design objects to drive product marketing within the architectural sector, automating additional revenue streams. We also built an impressive case study and photography library that inspired future design. This resulted in over 10% compounded annual growth, a significant increase compared to the previous 50 years.
Retiree Health Rein>ented
I reimagined an ongoing conventional print process, converting it into a fully variable digital campaign. This transformation yielded significant results: we saved over $100,000 in freight costs alone and substantially lowered per-page print production expenses, saving hundreds of thousands more. The new digital process reduced the go-to-market time by several weeks and could expand exponentially. The client is benefiting from lower overall unit costs and a significantly reduced risk of manufacturing errors.
Non-Profit Site Branding / Launch
This project was a challenging concept, an organization that sells nothing, offers nothing but yet can have a global impact and tremendous savings. A social media and advertising powerhouse similar to the Ad Council, this organization focuses on personal habits and changing enough of them to impact societal costs like overall health care. The company does pure advertising it is funded only through donations. It's a very different concept of using marketing as a counter narrative to marketing.
Travel Agency
I developed and managed successful integrated marketing campaigns combining digital, print, and variable print elements. This involved processing client data feeds to automatically generate personalized color components, which were then merged into multi-page booklets. This automation significantly boosted client growth potential. For years, I served as the direct client interface while also managing the backend production processes.
Experience Summary
Marketing Strategy and Leadership
My 10+ years of integrated marketing experience have involved developing and executing data-driven strategies from initial concept to meticulous analysis, resulting in multiple measurable record sales successes. I have experience leading and mentoring teams, fostering a culture geared towards achieving marketing excellence and supporting company growth by focusing on optimizing marketing strategies using data analytics and even AI tools.
Brand Development
I have a strong background in refining brand positioning and messaging to resonate with specific audiences, ensuring consistency across all touchpoints. This includes developing compelling visuals and targeted messaging to enhance brand impact, particularly within B2B sectors.
Demand Generation
I am proficient in designing and implementing multi-channel campaigns (including Google Ads and social media) to drive awareness, engagement, and lead generation. My experience includes collaborating with sales to establish effective lead funnels and nurture strategies, leveraging CRM systems like HubSpot and Salesforce, and optimizing campaigns based on performance metrics.
Content and Thought Leadership
My roles have consistently involved overseeing the creation of high-quality content, including website content, case studies, and technical documents, designed to engage target audiences and position companies as industry leaders. I understand the importance of crafting compelling narratives for both technical and non-technical audiences.
Partnership and Ecosystem Marketing
While my direct experience in "Developer Advocacy" is an area I'm eager to expand, my background includes collaborating with global partners on new product and brand launches. I am enthusiastic about building co-marketing initiatives within the cloud and cloud-native ecosystems and engaging with the Crossplane open-source community to strengthen Upbound's reputation.
Product Marketing
I bring expertise in product marketing, including portfolio positioning, messaging, competitive analysis, and successful product launches informed by market research. I have experience working closely with teams to develop go-to-market strategies and create compelling product messaging, and enablement materials.
Metrics and Reporting
A core component of my approach involves defining and tracking key performance indicators (KPIs) to measure the success of marketing initiatives. I am skilled in producing detailed reporting and cross-platform data analysis to validate ROI, identify trends, and provide strategic context to upper management.
About
You know, shouting my own praises isn't really my style. I'd much rather pour that energy into championing others and their brilliant stories. What truly lights me up is enabling those awesome moments – be it through stunning visuals, captivating content, or that perfect, emotionally charged musical score.
I'm not driven by the dollar signs; my rewards are seeing fantastic results and hearing that people are thrilled. I thrive in the background, making sure everything is solid and all the pieces fall into place.
It's like when I play bass – I'm right there in the engine room with the drummer, setting the tempo, pulsing out the right energy, all while happily avoiding the glare of the main stage. That’s how I roll.
Oh, and if I look a bit pensive, quiet, or lost in thought? That’s just my gears turning. Otherwise, watch out – I'm all for some playful troublemaking, sharp wit, and a lively exchange of ideas!
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